Home Diagnostics Inc. 340B Brochure

As the art director responsible for the Home Diagnostics Inc. business, I was present for both the most profitable year of HDI's history, and for Mason Selkowitz Marketing's first million-dollar account. I created a large variety of collateral for this account such as ads, packaging, trade show materials, and brochures. These designs needed to speak to both consumers and to pharmacies and I relished the opportunity to have control over the creative direction of this account. In my time with this account I got to overhaul the look of the branding as well as create an organized visual library of the hundreds of visual assets associated with this account.